Friday, January 15, 2010

Pursue Niche Reviewers

Keep pursuing reviews beyond the big-time reviewers!

About 8 months after my book came out, I sent my book to VOYA Magazine, a niche publication that librarians consult for their young adult collections. They did a nice review, and within a month, I received a request from the Follett Corporation (, saying they'd received requests for the book and wanted to distribute it to school libraries. I looked up Follett in my book marketing books to find that they were indeed a respected (founded in 1873!), large distributor who actively market their books to libraries. They're starting to order my books and so far appear very professional. I give them a 55% discount off retail, but they provide free shipping through their Fed Ex account.

I've wanted to get my book into libraries, but I'm sure it would have been a long, arduous task for me to pull off personally. Since libraries are used to working with Follett and respect them, this should be a wonderful opportunity!

So, if you think your book might be valuable for school libraries or the youth collections of other libraries, consider sending a copy to VOYA magazine. Here's some of their information:

VOYA Magazine, Voice of Youth Advocates, "The Library Magazine Serving Those Who Serve Young Adults" "VOYA is the only magazine that matters for librarians working with young adults. . . . Simply the best there is."—Patrick Jones, public librarian and author of Connecting Young Adults and Libraries, 2nd Ed. (Neal-Schuman, 1998). Founded in 1978.

J. Steve Miller
Author of Enjoy Your Money! How to Make It, Save It, Invest It and Give It
"The money book for people who hate money books"