Publishing consultant John Mark Schuster just gave me an idea I thought was worthy to pass on. I'll print it here in its entirety:
"I recently spoke to an author who "hired" a college student to do
marketing/promotions for his book project.
He approached the Marketing Department at a local university and asked about
hiring a student to assist with his book promotional efforts. He was
surprised how much the college embraced him and shared that a student could
actually earn "credit hours" through an Internship program if set up
Benefits for the author:
-Having a college student assist with your book's marketing plan is a great
option for authors that do not have a lot of time or money to spare.
-You can interview a suitable candidate and pick a marketing student who is
well-suited for your needs.
-A college student knows how to effectively utilize the internet for both
marketing and research.
Perks for the student:
-College credit is earned and real world experience is a resume builder for
the student in this tough job market.
-They build a relationship with an author who may be able to help them
further develop in their professional life.
It is important to note that it will be your responsibility to provide the
student with your publishing or marketing goals. You will probably need to
complete a course credit form and outline your project in great detail to
the college's standards but in the end it could be a big payoff.
It will be your responsibility to further explore this option and complete
necessary forms/work but I hope this proves to be effective."
I might add that occasionally marketing classes like to take real businesses and suggest marketing plans for them. We did it last year with our not for profit and gleaned some great ideas.