Posts
This is a great, annotated list. http://wexfordpress.com/tex/shortlist.pdf
From the 15 or so books I've read on publishing/marketing, I've found that each new book I read gives me many valuable insights. It's not like you read one book and then the next is simply saying the same thing in different words. There's a lot to learn, and I'm glad for all the reading I've done on publishing and marketing.
Sunday, December 6, 2009
Friday, November 20, 2009
Book Marketing: The Priority of Getting Reviews - Part I
The Need to Prioritize
I've read about 15 books on marketing, particularly on marketing books. I've found thousands of ways to market them, some of which will work better for some books than others. One thing I'm trying to narrow down - out of the thousands of things I could be doing to market my book, where should I put most of my time and effort? My time is limited. What's my best bet for actually selling my books? What keeps ringing through, book after book, as a no-brainer for book marketing? Is it:
Why Prioritize Getting Reviews?
But I'm thinking that, especially for nonfiction, getting reviews stands out as one of, if not THE most effective avenue to get the word out and actually sell books. I believe that all of the book marketing literature I read recommends this approach heavily. Here are some quotes:
"There is no question about whether reviews work. We had more than 500 full-price orders for one of our books when a review by a syndicated columnist broke." "Getting a buzz started...is the result you desire. Do it by soliciting advance blurbs, getting reviews everywhere, tenaciously pursuing feature stories off the book pages, giving aways tons of free review and reading copies. A complimentary book is your cheapest and most effective advertising." (Marilyn & Tom Ross, Jump Start Your Book Sales)
"Send out review copies. Send out lots of them. Send out more than you think you should. Hit every major newspaper and magazine which you think might be at all interested in the subject of your book. In most cases this means sending out somewhere between 300 and 500 review copies. Don't be stingy about sending out review copies. For every hundred copies you send out, you'll get perhaps ten reviews. And those ten reviews will bring you anywhere from twenty to one hundred direct sales and many more indirect sales. Even at a conservative estimate, you'll receive 200 orders for every 100 copies you send out. That's cheap advertising." (John Kremer, 1001 Ways to Market Your Books, p. 138)
Why Do Reviews Work so Well?
1) Solomon advised, "Let another praise you, and not your own mouth." When I tell others about my book on Facebook or Twitter, that's me tooting my own horn. I'm suspect. Of course I think my book's great. Of course I want people to buy it. It's more persuasive when others talk about my book, than when I talk about my book. People perceive the recommendation of others, particularly experts, as more objective and more believable.
2) These experts have followings. Rather than trying to gather a following (e.g., creating a popular blog), go where the people are already gathered. It's generally more effective and easier to get the top thought leaders talking about your book, than trying to become the recognized thought leader in your field and trying to sell your books through that platform.
3) For each field, there are tons of outlets for review. In general, think beyond book review sites. Think of people who write regularly on your topic. In the field of personal finance, for example, there are hundreds of newsletters, hundreds of magazines, hundreds of related blogs and sites, hundreds of related organizations. When you think more broadly, it's not just the publications that target personal finance; Ladies Home Journal runs articles on personal finance. Home school publications recommend books on personal finance. These leads could keep me promoting for years.
I'll follow up this post with posts on finding reviewers and how to approach them.
Comments?
I've read about 15 books on marketing, particularly on marketing books. I've found thousands of ways to market them, some of which will work better for some books than others. One thing I'm trying to narrow down - out of the thousands of things I could be doing to market my book, where should I put most of my time and effort? My time is limited. What's my best bet for actually selling my books? What keeps ringing through, book after book, as a no-brainer for book marketing? Is it:
- TV?
- Radio?
- Develop a popular blog?
- Collect a killer e-mail list?
- Do book signings?
- Interact in social networking settings such as Twitter, Facebook and LinkIn?
- Send out regular press releases?
Why Prioritize Getting Reviews?
But I'm thinking that, especially for nonfiction, getting reviews stands out as one of, if not THE most effective avenue to get the word out and actually sell books. I believe that all of the book marketing literature I read recommends this approach heavily. Here are some quotes:
"There is no question about whether reviews work. We had more than 500 full-price orders for one of our books when a review by a syndicated columnist broke." "Getting a buzz started...is the result you desire. Do it by soliciting advance blurbs, getting reviews everywhere, tenaciously pursuing feature stories off the book pages, giving aways tons of free review and reading copies. A complimentary book is your cheapest and most effective advertising." (Marilyn & Tom Ross, Jump Start Your Book Sales)
"Send out review copies. Send out lots of them. Send out more than you think you should. Hit every major newspaper and magazine which you think might be at all interested in the subject of your book. In most cases this means sending out somewhere between 300 and 500 review copies. Don't be stingy about sending out review copies. For every hundred copies you send out, you'll get perhaps ten reviews. And those ten reviews will bring you anywhere from twenty to one hundred direct sales and many more indirect sales. Even at a conservative estimate, you'll receive 200 orders for every 100 copies you send out. That's cheap advertising." (John Kremer, 1001 Ways to Market Your Books, p. 138)
Why Do Reviews Work so Well?
1) Solomon advised, "Let another praise you, and not your own mouth." When I tell others about my book on Facebook or Twitter, that's me tooting my own horn. I'm suspect. Of course I think my book's great. Of course I want people to buy it. It's more persuasive when others talk about my book, than when I talk about my book. People perceive the recommendation of others, particularly experts, as more objective and more believable.
2) These experts have followings. Rather than trying to gather a following (e.g., creating a popular blog), go where the people are already gathered. It's generally more effective and easier to get the top thought leaders talking about your book, than trying to become the recognized thought leader in your field and trying to sell your books through that platform.
3) For each field, there are tons of outlets for review. In general, think beyond book review sites. Think of people who write regularly on your topic. In the field of personal finance, for example, there are hundreds of newsletters, hundreds of magazines, hundreds of related blogs and sites, hundreds of related organizations. When you think more broadly, it's not just the publications that target personal finance; Ladies Home Journal runs articles on personal finance. Home school publications recommend books on personal finance. These leads could keep me promoting for years.
I'll follow up this post with posts on finding reviewers and how to approach them.
Comments?
Monday, November 9, 2009
Writer Insights from Anita Renfroe
Anita Renfroe is a humorist who's been described as "Erma Bombeck meets Carol Burnett, with a bit of Weird Al Yankovic thrown in." As the key note speaker at last week's Georgia Writers Association conference, she kept us laughing as she passed on insights gained from writing seven books. Here are my takeaways (sometimes expounding upon her suggestions):
- The last five years have turned the publishing industry on its head. The playing field has been leveled. Now it's more "Wild West" out there. More and more, readers and viewers are "voting" their favorite videos and books to greater exposure. Regular people can suddenly catapult to the top. Find ways to take advantage of these tools.
One day, Anita's children encouraged her to put a video of her "William Tell Mom" presentation on YouTube. People loved it, forwarding it to friends, so that soon, 1.5 million people had viewed it. Then, Good Morning America came knocking, catapulting her to 200 speaking engagements per year. - Prior to this, she was primarily in a coccoon, taking care of her family and serving her husband in ministry. Don't worry if you're still in that coccoon stage. It's those real life experiences that give you the writing material for the rest of your life. Relish the stage your in.
- It took time to realize that she had a talent for humor. She wanted to be a musician, but people kept telling her she was funny. Listen to other people's comments. Sometimes they can see your talents better than you can recognise your own.
- You don't have to be in love with the writing process. She enjoys "having written," not the writing. While writing for a deadline, she can get excited about doing anything that has nothing to do with her current project. Use "the power of avoidance" to write other stuff for the future.
- The more you write, the better you get. Her first publisher told her that most artists have to write 1000 bad songs before they write a good one. Keep writing and get those "bad songs" out of your system.
- Work on your people skills. In the publishing industry, it's all about relationships. Nobody wants to work with a freak. If you put your manuscript into an editor's hand, but you don't come across like a nice person who'd be enjoyable to work with, your manuscript may never get read. Publishers don't want to work with writers who won't work with them on improvements, deliver manuscripts late, won't listen to their suggestions, whine every time they have to rewrite something.
So, if you go down in your basement to write and pop your head out once a year to relate to other humans, you'll probably find difficulty getting your stuff published.
Wednesday, October 28, 2009
The Dirty Little Secret of Getting Published
Many authors seem to think that, if their writing is good enough, a major literary agent (and ultimately, a major publisher) will sign them up. If they get turned down repeatedly, they assume that their writing isn't good enough. According to this interview, that attitude can show a misunderstanding of the publishing industry.
Today, I listened to Steve Harrison interviewing literary agent Jeff Herman, who's seen over 500 clients get published (primarily nonfiction). His insider insights reveal a lot about the publishing industry. (This isn't word for word. I'm just summarizing and editorializing.)
First, the quality of your writing is just one part of the puzzle. Countless excellent writers aren't getting published, and they don't even understand why. Other writers, not nearly as talented as the excellent ones, are getting published repeatedly and experiencing good sales. So what's the difference?
According to Herman, it's all about platform and marketing. Successful writers (those who get published and sell their books) see their books as products. Without letting people know about these products, they simply won't sell. They see the authors' job as to get the word out about their books.
The authors who don't get signed think that writers write and publishing companies market. After all, don't major publishers have marketing and sales departments? True, but these departments don't work like the marketing of, say, a Proctor & Gamble product. From that standpoint, they're rather anemic. Rather, they focus on coming up with materials to sell it to the bookstores. (They also give you a lot of credibility, since they're very selective.)
But getting it into bookstores doesn't mean that readers will actually walk into the store and buy it. If you're not out there, making yourself and your book visible, why would anyone buy your book? (And if nobody buys it, the bookstore will probably return it to the publisher for a refund.)
So here's the dirty little secret that many authors don't get: publishers aren't just looking for good writing. They're looking for authors who understand marketing and have a strategy for marketing their books.
Says Herman:
"Most of your bestsellers, especially in the nonfiction area, are really being generated by the authors themselves."
These authors have created platforms, such as a busy website, or a significant presence on other well-traveled websites. Or, for example, they build a seminar business, selling books after the seminar. Successful authors don't just bring their content, they offer their own marketing machine.
Herman gets 100 to 300 book proposals per week from people he doesn't know. To set yourself apart, try to meet literary agents personally at places they show up, and convince them that you can market your book.
What do you think? Feel free to comment.
Today, I listened to Steve Harrison interviewing literary agent Jeff Herman, who's seen over 500 clients get published (primarily nonfiction). His insider insights reveal a lot about the publishing industry. (This isn't word for word. I'm just summarizing and editorializing.)
First, the quality of your writing is just one part of the puzzle. Countless excellent writers aren't getting published, and they don't even understand why. Other writers, not nearly as talented as the excellent ones, are getting published repeatedly and experiencing good sales. So what's the difference?
According to Herman, it's all about platform and marketing. Successful writers (those who get published and sell their books) see their books as products. Without letting people know about these products, they simply won't sell. They see the authors' job as to get the word out about their books.
The authors who don't get signed think that writers write and publishing companies market. After all, don't major publishers have marketing and sales departments? True, but these departments don't work like the marketing of, say, a Proctor & Gamble product. From that standpoint, they're rather anemic. Rather, they focus on coming up with materials to sell it to the bookstores. (They also give you a lot of credibility, since they're very selective.)
But getting it into bookstores doesn't mean that readers will actually walk into the store and buy it. If you're not out there, making yourself and your book visible, why would anyone buy your book? (And if nobody buys it, the bookstore will probably return it to the publisher for a refund.)
So here's the dirty little secret that many authors don't get: publishers aren't just looking for good writing. They're looking for authors who understand marketing and have a strategy for marketing their books.
Says Herman:
"Most of your bestsellers, especially in the nonfiction area, are really being generated by the authors themselves."
These authors have created platforms, such as a busy website, or a significant presence on other well-traveled websites. Or, for example, they build a seminar business, selling books after the seminar. Successful authors don't just bring their content, they offer their own marketing machine.
Herman gets 100 to 300 book proposals per week from people he doesn't know. To set yourself apart, try to meet literary agents personally at places they show up, and convince them that you can market your book.
What do you think? Feel free to comment.
Thursday, September 17, 2009
Foreword Accepting Books for Digital Review
Need a review by a big-time, respected reviewer? Consider ForeWord's new (as of this month) review program.
The Need
Libraries and bookstores look primarily to the industry leaders in book reviews. Besides the main book review newspapers (New York Times, LA Times), here's the list:
Booklist (American Library Association)
BookPage
ForeWord Magazine
Kirkus Reviews
Library Journal
Publishers Weekly
SLJ Book Review (School Library Journal)
So you just submit your book to these organizations and get reviewed, right? Typically, wrong.
An e-mail from ForeWord this week painted the bleak picture. Until this month, ForeWord had only enough space in their magazine to review 5% of the books they received. (To put it another way, we had a 95% chance of rejection. Hey, if there's a 95% chance of rain, it's gonna rain.) Many, many wonderful books simply couldn't make the cut.
The Solution: Offer Digital Reviews to Worthy Books for $99
Since libraries and bookstores tend to search their digital reviews, why not offer authors/publishers an opportunity to get into ForeWord's digital database, which doesn't have their "100 book reviews every two months" restriction? ForeWord thought it was a grand idea. So will many authors and publishers.
How It Works
1. You get a review by a professional reviewer at an organization that's respected in the industry. Use it in all your publicity.
2. "Approved digital reviews will be published at forewordmagazine.com as soon as they are received and edited."
3. "The edited reviews will also be made available to librarians and booksellers at Baker & Taylor’s Title Source III, Ingram’s iPage, Bowker’s Books in Print, and Gale’s licensed databases under the ForeWord Reviews name."
While people who despise change will certainly whine (in King James English) about authors and publishers "paying for reviews," isn't this in reality a win for everyone? Only worthy books get reviewed. Professional reviewers get some money (aren't we looking for ways for professional writers to make money?). Libraries and Bookstores are able to access reviews about many more books.
I say it's a great idea and a good opportunity for serious authors. And if you're a serious writer who was recently downsized from your newspaper job and want to make some extra cash, why not apply for a review job?
What do you think?
The Need
Libraries and bookstores look primarily to the industry leaders in book reviews. Besides the main book review newspapers (New York Times, LA Times), here's the list:
Booklist (American Library Association)
BookPage
ForeWord Magazine
Kirkus Reviews
Library Journal
Publishers Weekly
SLJ Book Review (School Library Journal)
So you just submit your book to these organizations and get reviewed, right? Typically, wrong.
An e-mail from ForeWord this week painted the bleak picture. Until this month, ForeWord had only enough space in their magazine to review 5% of the books they received. (To put it another way, we had a 95% chance of rejection. Hey, if there's a 95% chance of rain, it's gonna rain.) Many, many wonderful books simply couldn't make the cut.
The Solution: Offer Digital Reviews to Worthy Books for $99
Since libraries and bookstores tend to search their digital reviews, why not offer authors/publishers an opportunity to get into ForeWord's digital database, which doesn't have their "100 book reviews every two months" restriction? ForeWord thought it was a grand idea. So will many authors and publishers.
How It Works
- Get the overview here.
- Mail your book to them (specified to "digital")
- If they believe the book is up to their quality standards, they'll put it on a page indicating that they'll review it.
- If and when you see it on that page, let them know you want it reviewed and pay them the $99. (If they don't review you, they refund your $99.)
1. You get a review by a professional reviewer at an organization that's respected in the industry. Use it in all your publicity.
2. "Approved digital reviews will be published at forewordmagazine.com as soon as they are received and edited."
3. "The edited reviews will also be made available to librarians and booksellers at Baker & Taylor’s Title Source III, Ingram’s iPage, Bowker’s Books in Print, and Gale’s licensed databases under the ForeWord Reviews name."
While people who despise change will certainly whine (in King James English) about authors and publishers "paying for reviews," isn't this in reality a win for everyone? Only worthy books get reviewed. Professional reviewers get some money (aren't we looking for ways for professional writers to make money?). Libraries and Bookstores are able to access reviews about many more books.
I say it's a great idea and a good opportunity for serious authors. And if you're a serious writer who was recently downsized from your newspaper job and want to make some extra cash, why not apply for a review job?
What do you think?
Friday, September 11, 2009
Optimizing Your Blog
In looking for high traffic blogs to comment on, I noticed that author Tim Ferris had one of the highest traffic blogs in personal finance. Oddly, his blog isn't primarily about personal finance, although I'm sure he occasionally posted on some financial topics. In checking out his blog, I found a video of him teaching how he optimizes his blog.
It's called "How to Build a High-Traffic Blog Without Killing Yourself"
My Takeaways
It's called "How to Build a High-Traffic Blog Without Killing Yourself"
My Takeaways
- He blogs once or twice per week (not the 6 times a day that some say you should blog) on his Wordpress blog and analyzes everything he does (Google Analytics) to see what works and what doesn't.
- He doesn't follow other people's twitters. He tweets only for specific purposes, spending 10 to 15 minutes on it every day or two.
- He can spend from 20 minutes to 6 hours on a blog post, depending upon its nature.
- He doesn't blog for income or to directly sell books. Rather, he blogs to access people and resources.
- Blogging fits his life purpose: to love, be loved and never stop learning.
- Tuesday, Thursday and Saturday are the days that he gets most traffic to his blogs, so these are his optimum times to post. He may post on Friday night to have the post out on Saturday.
- He finds interesting pics for his blog, free of charge, by going to the Flicker Commons area and searching the most interesting.
- He reads all the blog comments, saving the most informative ones in an application like Evernote. Thus, he has a large backlog of information to blog at a later time.
Wednesday, September 9, 2009
Virtual Book Tours
What is a virtual book tour and how can it help authors publicize their books?
What Is a Virtual Book Tour?
Basically, during a time period, say, a month, an author gives interviews, receives book reviews and posts on relevant blogs. It's analogous to the traditional author tour, where you flit about the country doing book signings. But instead of physically traveling, you travel virtually, sitting in front of your computer, surfing from blog to blog.
Radio interviews and podcasts, if done from home, would also qualify as virtual, although I'll concentrate here on the virtual blog tour.
Does It Work?
For some authors, yes. I recall one author who rallied interested bloggers around his book before publication. When it came out, the bloggers made enough noise to make it into a major seller. I'm hearing other authors and experts saying that it's one of their favorite tactics for book publicity.
Would it work for all authors? I'd suggest that it's always good to get out there, making comments on blogs and asking for reviews on relevant, high traffic blogs. Since people blog about every topic imaginable, this should be one of the easiest ways to let people who are already fascinated with your topic find your book. The outcome will probably be dependent on the appeal of the book to bloggers, the author's skill at finding the right blogs, and the diligence of the author in contacting enough blogs to make it work.
Not only should this stir up interest for your tour dates, but since your interviews/reviews/guest posts/comments remain on the blogs with links to your book, surfers may find the posts months or years later and find your book as a result. If you do it right and get enough posts linking back to your book, then your book may become highly ranked in Google for key phrases that multitudes of people search.
According to virtual tour expert Dorothy Thompson, "The key to making your tour successful is to get on as many blogs as you possibly can."
How Much Time Does It Take?
Again, quoting Thompson, "The authors themselves put in an incredible amount of time answering questions and writing guest posts. If you do a month's worth of tours, you have approximately twenty interviews and guest posts to get done."
How to Do a Virtual Book Tour
1) Decide if you want to do it by yourself, or hire a professional. If you do the latter, you'll still need to put time and effort into the initiative. One author who's done both ways told me, "There are definite advantages to going with a PR firm (i.e., hitting hi-traffic blogs and getting the reviews), but if you have a strong network and are not afraid to get out there and ask for guest spots, it's absolutely doable."
2) Brainstorm the types of blogs you want to target. They may be:
First, go to Google's tool for finding key words and phrases in Google Ad Words. (If the url has changed do a Google search for a phrase such as "find key words". Several sites have tended to offer these tools.) For my financial book, I did two searches, one on "money" and another on "finances."
I discovered, for example, that the phrase "earn money" was searched 368,000 times last month.
4) Find the most popular blogs in your subject areas. Here are several ways:
3) Incorporate videos and podcasts
4) Make the most of accompanying publicity
Kristin Callender wrote a great article about how she did her virtual tour. Looks like she did it right and has left us with the specifics of how to pull one off ourselves.
http://kcsbooks.blogspot.com/2009/04/how-to-do-your-own-virtual-book-tour.html
Helpful Tools
1) Is there really any significance to packing a tour into a month or so? Is it just a way to help authors keep concentrated, or is there some reason that it's actually more effective done over a few weeks than spread out over a year?
2) Any other tips or questions concerning virtual tours?
What Is a Virtual Book Tour?
Basically, during a time period, say, a month, an author gives interviews, receives book reviews and posts on relevant blogs. It's analogous to the traditional author tour, where you flit about the country doing book signings. But instead of physically traveling, you travel virtually, sitting in front of your computer, surfing from blog to blog.
Radio interviews and podcasts, if done from home, would also qualify as virtual, although I'll concentrate here on the virtual blog tour.
Does It Work?
For some authors, yes. I recall one author who rallied interested bloggers around his book before publication. When it came out, the bloggers made enough noise to make it into a major seller. I'm hearing other authors and experts saying that it's one of their favorite tactics for book publicity.
Would it work for all authors? I'd suggest that it's always good to get out there, making comments on blogs and asking for reviews on relevant, high traffic blogs. Since people blog about every topic imaginable, this should be one of the easiest ways to let people who are already fascinated with your topic find your book. The outcome will probably be dependent on the appeal of the book to bloggers, the author's skill at finding the right blogs, and the diligence of the author in contacting enough blogs to make it work.
Not only should this stir up interest for your tour dates, but since your interviews/reviews/guest posts/comments remain on the blogs with links to your book, surfers may find the posts months or years later and find your book as a result. If you do it right and get enough posts linking back to your book, then your book may become highly ranked in Google for key phrases that multitudes of people search.
According to virtual tour expert Dorothy Thompson, "The key to making your tour successful is to get on as many blogs as you possibly can."
How Much Time Does It Take?
Again, quoting Thompson, "The authors themselves put in an incredible amount of time answering questions and writing guest posts. If you do a month's worth of tours, you have approximately twenty interviews and guest posts to get done."
How to Do a Virtual Book Tour
1) Decide if you want to do it by yourself, or hire a professional. If you do the latter, you'll still need to put time and effort into the initiative. One author who's done both ways told me, "There are definite advantages to going with a PR firm (i.e., hitting hi-traffic blogs and getting the reviews), but if you have a strong network and are not afraid to get out there and ask for guest spots, it's absolutely doable."
2) Brainstorm the types of blogs you want to target. They may be:
- Book blogs that target your genre.
- Blogs on the topic(s) covered in your book. Examples: financial blogs for a personal finance book, pet blogs for a dog book, etc.
- Blogs that aren't on your particular topic, but might include your topic: parenting blogs for a personal finance book, family magazine blog for your dog book.
First, go to Google's tool for finding key words and phrases in Google Ad Words. (If the url has changed do a Google search for a phrase such as "find key words". Several sites have tended to offer these tools.) For my financial book, I did two searches, one on "money" and another on "finances."
I discovered, for example, that the phrase "earn money" was searched 368,000 times last month.
4) Find the most popular blogs in your subject areas. Here are several ways:
- Visit Technorati , the most popular search engine for blogs. Search some of the key words and phrases you discovered. You'll notice that Technorati tells you the "authority" of each blog, according to how many other sites/blogs have linked to the blog.
- See if one of Technorati's categories fits your subject matter. Click on the category and you'll find blogs listed according to their "authority."
- Set up Google Alerts to e-mail you when someone has posted a blog or article on your subject matter.
- Subscribe (with RSS) to the most popular blogs, so that you'll know immediately when they've posted something new. You'll need a free RSS reader, like Google Reader.
3) Incorporate videos and podcasts
4) Make the most of accompanying publicity
- Send out press releases about your book and the tour.
- Announce each stop on writer’s boards and social networking sites.
- Submit the interviews to other publications that might use them.
Kristin Callender wrote a great article about how she did her virtual tour. Looks like she did it right and has left us with the specifics of how to pull one off ourselves.
http://kcsbooks.blogspot.com/2009/04/how-to-do-your-own-virtual-book-tour.html
Helpful Tools
- Is a blog getting enough traffic to make it worth your time to pursue or comment on? To find out how much traffic it gets, download (free of charge) Alexa's "Sparky" . This toolbar lets you see the popularity of any blog or site that you're viewing. Warning: if the blogger didn't buy her own url, but instead has an ending like .blogspot.com or .blogger.com, then don't get all excited if you see an Alexa rank of #1 to #10. In that case, it's ranking Blogspot or Blogger, not that specific blog.
To give some indication of how many visits a blog or site might be getting, Alexa ranks my character education site as #741,000. That site gets from 500 to 600 unique visitors ("sessions" rather than "hits") per day. - Want to have new blog posts and relevant articles come to one, easy-to-view place? I use igoogle as my opening page in my web browser (Firefox). If you download it, click the "x" on every feature you don't like. Then, click "add stuff" on the right top of your screen to find free applications. Search for "Google News" and then customize it to send you news related to your topic. Download Google Reader so that all your RSS feeds all come to your browser page. Now you're alerted to new articles and blog posts on your topic, all together in one place - the place you first go to when you search the web!
1) Is there really any significance to packing a tour into a month or so? Is it just a way to help authors keep concentrated, or is there some reason that it's actually more effective done over a few weeks than spread out over a year?
2) Any other tips or questions concerning virtual tours?
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